Jurproekt was among the winners of the Best Law Firm Website - 2019

The website of the Bar Association "Yurproekt" was among the winners of the annual competition of websites of Russian law firms -goda" target="_blank">Best Law Firm Website – 2019

It took third place in the "Best Design" nomination and entered the top five in the main nomination, sharing the 4th position in the overall rating with the web resource of the federal law firm.

The project organizer is Facebook Communitiesabout for executives, partners, CEO-GR-PR-HR- specialists of law firms "Management of a law firm" - LawFirmManagement. This year the competition was held for the fifth time. The award ceremony was held on 18 September at the conference & nbsp; Pravo.ru & nbsp;" Marketing law firms 8: 0 ".

Over the five years of the project's existence, more than 500 websites of law firms, lawyers' associations, lawyers' chambers and lawyers have been submitted to the experts' judgment. In addition to web resources from Russia, sites from Belarus, Ukraine, and Uzbekistan took part in the competition in different years. This year, 50 applications were submitted. The competition was held in five categories: “The most effective law firm website”, < a href="https://www.lawfirmmanagement.ru/news/design-2019" target="_blank">"Best law firm website design", “The most useful law firm website”, "Best Law Firm Website in English" and "Best Law Firm Website". The jury included representatives of the professional legal community - partners, development and marketing directors of the winning companies of previous years, as well as external consultants working in the field of marketing and leading experts in the digital industry.

The organizers formulate the purpose of the competition as follows - to improve the quality of network content in the Russian-language segment of the Internet and to form guidelines for customers and developers of law firms' websites. Indeed, the winning websites become a kind of standard, setting the general tone - other law firms in the country, when launching their own Internet representations, rely on the experience of the best.

Winners in all nominations Website receive a symbol of recognition - a crystal prize with the emblem of the competition and its partners. In addition, they have the right to use the logo of the competition in the design of the site.

Traditionally, the largest number of prizes in nominations is occupied by network resources of Moscow and federal law firms. All the more honorable for the Yurproekt team is this victory.

Evaluating the participants in the "Best Site Design" nomination, the experts paid attention to such parameters as adaptability, adequate content, layout, loading speed, cleanliness and accuracy of design, logical arrangement of blocks, clear navigation, style. In some cases, minimalism also became a plus.

The first place in this rating was occupied by Muscovites - the Consul Group Group of Companies, silver was also taken by the Magnetar Group of Companies from the capital, and the Kemerovo residents - the Bar Association "Yurproekt" took the third place.

Experts, including such web industry figures as Grigory Kochenov (creative director of the Agima agency), Denis Lomov (creative director of the REDCOLLAR agency), Alexey Pelevin (co-owner of Pravo.ru), Sergey Prokofiev (co-founder of the CreativePeople agency) , noted the understandable typography of the Yurproekt website, the simplicity of presenting information, and the choice of colors. In their opinion, the creators of the web resource managed to strike a balance between modern design and accurate work with the content presented.

Also, the site of the Bar Association "Yurproekt" managed to enter the top five in the main in the final nomination of the competition - "The best website of a law firm". The Kuzbass project won the same number of votes with another participant - the website of Muscovites of the Magnetar Group of Companies, respectively, both companies took 4-5th place. Consul Group (Moscow) became the best of the best, FBK Legal law firm (Moscow) took the second place, another regional market players - the law firm ANP "Zenit" (Tatarstan) took the third place.

The evaluation criteria in this nomination were the originality of solutions, the quality of work with content (both texts and photos), the usability and logic of the site, the quality of project implementation (are there any errors in the site, how fast does it load, does it have adaptation for mobile devices? ).

As for the Yurproekt website, the jury noted that the resource skillfully combines an unobtrusive presentation, a clear arrangement of information blocks and a user-friendly interface, and a fairly bright color scheme gives a positive attitude to the perception of information. According to experts, it is important that from the very first screen of the main page, the visitor is clear about the areas of legal assistance that he can count on.

Organizers Best Law Firm Website believe that the projects that are not included in the top three, but come close to it, may well count on winning the competition next year, if they do not lower the bar.

We asked Dmitriy Malinin, Chairman of the Yurproekt Bar Association, to talk about the path the company took on the Internet before achieving such an outstanding result:

Our law firm was founded in 2009, at the same time we developed a simple website where we posted a list of services and published information about completed cases. Global tasks in terms of Internet promotion were not set. After that, we created several more web resources - these were highly specialized projects dedicated to specific areas of work. In 2011, it was the Firmmodel website for those who are interested in quick and inexpensive registration and liquidation of a business. In 2013, we launched the site "Kuzbass Cadastr" (kuzbass-kadastr.ru) is our main project site for issues related to land, real estate, construction, it works to this day. In 2015, another resource was created in such a direction as working with bad debts of enterprises - the site "Podolgam"

In 2016, we thought that the company needs to update its corporate website. Around the same time, we happened to attend a business event organized by Make. We got acquainted with the management and employees of this agency, we liked their approach: speed, efficiency in work, understanding of tasks. About a year there was a process of negotiations, planning, drawing up TOR for developers. The designers of the agency offered to maintain a balance between following modern trends and traditional solutions for the legal business. Our logo fits perfectly into this concept - a tree (reflects one of the main areas of work - land and real estate), surrounded by a frame (reflects the logic of the motto - "to protect prosperity"). As for the structure, initially we wanted specific persons to be in the center - partners of the firm, senior lawyers, practice leaders, and then the division was further divided into areas and services, articles and cases in which these key persons of the company were involved.

We launched a new corporate website https://jurproject.ru/ in May 2018. And in 2019, they added an important aspect - the ability to translate the site into English. This is not a tribute to fashion, but a necessity - our foreign colleagues who work in Kuzbass and select a law firm to work on their clients' cases need this function.

I am very grateful to the organizers of the competition Best Law Firm Website for appreciating our project. We have been following the competition for many years, last year we already tried to participate, but did not take such a high place. I am convinced that this is a great opportunity to express myself in the professional community. I am proud that we are one of the few regional law firms that have earned the flattering opinion of the jury. This is proof that we really invested a lot in this project and made it user friendly.

Photo: Make Agency. In the photo Andrey Titaev is the CEO of the Make Agency

Six months before the development of the site, Yurproekt made a rebranding. - says Andrey Titaev, head of the Make agency. “We did it too. The design of the new site has already been done in a new style. The project turned out to be complete inside and out: typography, colors, use of engravings in image processing, and much more. We are proud of the result

First of all, we revealed the style of the company. Most of the sites are completely faceless. For Yurproekt, we managed to elegantly solve this problem - the site correctly conveys the accents, so that the design does not distract from the information, and branded engravings of Siberian nature form the image of a law firm from Siberia. I think that we have managed to implement a link between partner (expert) — service — cases. Of the technical features, I will note the seamless loading of publications, the user does not need to wait for the page to reload.

When developing the new Yurproekt website, we used all our knowledge, which is why the site turned out to be so holistic, thoughtful and ultimately successful.

Persons

Dmitriy Alexandrovich Malinin